Granolas Gleba
My first project with Gleba began as a freelancer, when the brand invited me to collaborate on their first non-bread product — a pivotal moment that marked a shift in Gleba’s identity.
This launch introduced color into both the product and its communication, giving the brand a fresher, more modern feel. The product debuted in October, while the previous Social Media Strategy was still in place, serving as a bridge between the old and the new.
In February, we partnered with Studio Rise, Lisbon’s first indoor cycling studio, for an activation event. Gleba sponsored a full day of classes, introducing the product to everyone who booked a session. The response on social media was strong, and the activation directly led to a 40% increase in granola sales.
Granolas
Identy
October 2023
Identy
October 2023
