Caramelized Dry Fruits & Spreads
After the Granola launch and defining Gleba’s updated look & feel, it was time to revisit and redesign some of the brand’s existing products — starting with the dry fruit spreads.
As part of this project, I developed a distinct labeling system, where each spread is represented by a color tied to the intensity of its flavor. Recipes with added sugar feature bold, vibrant colors, while those made from 100% dried fruits use more subtle, natural tones.
During this process, Gleba also launched a new product line: caramelized pistachios, almonds, and hazelnuts. Since both product lines complemented each other, we created a cohesive packaging concept using ingredient-inspired colors, blended with white gradients for a fresh, standout shelf presence. This color-forward approach brought new energy to Gleba’s product displays and helped reinforce the brand’s evolving visual identity.
Dry Fruits
Re-branding
April 2024
Re-branding
April 2024
